Atlanta Georgia

Atlanta Research

Visitation

  • Metro Atlanta Total: In 2010, an estimated 37 million US residents visited the Atlanta area. This amount equaled an increase of over 3 million domestic visitors from 2009 and returned Atlanta to pre-2008 levels. Additionally, this increase relative to 2009 (approximately 10%) exceeded the growth of Atlanta's competitive set (7%, Chicago, Orlando, Washington DC, New Orleans, Dallas).

  • Overnight: Of the estimated 37 million domestic visitors to Atlanta, 19 million stayed overnight. The increase in overnight visitation (7% over 2009) fell below the increase in total visitation (10%).

  • Business & Leisure: Approximately 26 million domestic visitors came to Atlanta primarily for leisure purposes. 12 million visitors came primarily for business purposes. These amounts reflect year-over-year increases of 11% and 8% respectively.

  • Party Size & Length of Stay: The average size of visiting parties in 2010 was 2.1 people and the average length of stay was 2.2 days. These amounts did not reflect dramatic changes over 2009 (less that 3%).
    Source: Estimates based on research from D.K. Shifflet and Associates, Ltd., 2011

  • Overseas: In 2010, an estimated 712,000 visitors came to Atlanta from countries outside of North America. This amount equaled an increase of 25% over 2009 which exceeds the US total of 11%.
    Source: Office of Travel and Tourism Industries, US Department of Commerce, 2011


Spending by Visitors

  • Atlanta Total: In 2010, domestic visitors to Metro Atlanta spent roughly $10.9 billion on their travel. This equaled an increase of over $1 billion from 2009 (11%). Atlanta's increase significantly exceeded the competitive set's increase of 4%.

  • Overnight: Of the $10.9 billion of visitor spending, the majority, $9.4 billion, was from overnight travelers.

  • Leisure & Business: $5.9 billion was spent by leisure travelers (10% more than 2009). $5 billion was spent by business travelers (13% more than 2008).
    Source: Estimates based on research from D.K. Shifflet and Associates, Ltd., 2011


Lodging

  • Supply: In 2010, Metro Atlanta possessed the 7th largest supply of U.S. hotel rooms with over 94,000 rooms at 786 properties. Atlanta's Downtown possessed roughly 13,000 of those rooms at 42 properties.

  • Demand: In 2010, over 19.7 million hotel/motel room nights were sold in Metro Atlanta. This represented an 11% increase from 2009.

  • Occupancy:

    • Metro Atlanta 57.5%, 9.6% increase over 2009

    • City of Atlanta: 64.2%, 13.9% increase over 2009

    • Downtown: 61.8%, 15.4% increase over 2009

    • STR's Top 15 Markets saw a total increase in occupancy of roughly 6% over 2009.

  • Average Room Rate:

    • Metro Atlanta: $82, -0.7% decline over 2009

    • City of Atlanta: $132, 1.6% increase over 2009

    • Downtown: $130, 1.8% increase over 2009

    • STR's Top 15 Markets saw a similarly flat change in ADR of 0.7% over 2009.

  • Group vs. Transient: Atlanta's group occupancy growth was higher than its transient occupancy growth. Across Metro Atlanta the growth levels were 12% to 9% respectively, within City of Atlanta the levels were 20% to 9%.
    Source: Smith Travel Research (Year End 2010)



 
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